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                      【百度推廣】做優化前的準備工作

                      發布時間:2019-07-04 所屬欄目:網站優化

                        【百度推廣】做優化前的準備工作

                        1、網站定位

                        其實不僅是在SEO優化前,建站的時候就應該考慮好這個問題了,同行業的網站不只你一個,你要將網站的位置擺正,定位好,

                        要突出網站的什么特點、特色,這樣才會在以后的運營發展中讓網站脫穎而出。因此,在SEO優化前做的第一個準備工作就是確定網站的定位。

                        2、目標用戶分布

                        網站只有有用戶才能順利發展,在優化之前要先弄清楚你的目標用戶都分布在哪里,這樣在優化的時候才能沿著這個方向進行,吸引更多的用戶并留住他們,讓他們成為你的客戶。

                        3、推廣方法的選擇

                        這個是必備的條件,優化時會用到各種推廣方法,但是有一些方法對你的網站可能是不適合的,所以你要對推廣方法進行分析,

                        然后選擇適合自身網站的推廣方法。有三個依據可以參考:一是根據網站類型選擇,二是依據自身能力,三是根據用戶群進行選擇。

                        4、網站的設置

                        網站的相關設置也是需要在優化前做好的,其中有標題,文本鏈接形式的導航,404頁面設置,后還要對網站內容進行豐富充實。

                        文章內鏈建設

                        1、什么時候添加?

                        有些人喜歡在文章中處處添加內鏈,其實這就屬于“過猶不及”,內鏈應該在需要的時候添加,盲目帶鏈接效果是不會好的。

                        還有些人一遇到關鍵詞就添內鏈,這也不對,谷歌的文章會有很多的內鏈,但是這些內鏈大多數人都是不會點擊去看的,

                        比如在文章中給“手機”和“照片”這樣的詞加內鏈,根本沒人去點擊,因為手機和照片大家都知道是什么,不需要你去解釋。

                        2、添加多少合適?

                        鏈接并不是越多越好的,一篇文章中的鏈接應該有數量限制,如果一篇文章中的內鏈太多了,那文章會很難讀懂,用戶的粘性自然就會降低了。

                        所以不要給文章添加太多鏈接,一般800字的文章有兩個鏈接就可以了,這樣既能夠解釋清楚又不會對用戶閱讀造成困擾。

                        3、鏈接要指向具體的頁面

                        很多人都喜歡在各種業內給自己的首頁做一個關鍵詞鏈接,比如女性服裝網,就做一個“女性服裝網”的文字鏈接,但是這樣的關鍵詞并不能給用戶明確的答案,

                        用戶點擊鏈接是想從中找到相關問題的答案,但是如果你的鏈接沒有指向具體的頁面,那這個鏈接是沒有意義的,用戶也找不到答案。

                        再如,如果你的網頁關鍵詞是“節能節電設備”,但是用戶在點擊“節能節電”這個鏈接的時候得到的是各種關于節能節電的利潤、成本、圖片、價格等,

                        這并不是用戶的初衷,他們不知道哪一個才是真正的節能節電的內容,這樣你的網站是失敗的了。


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