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                      【網站優化】站內優化要注意的幾點

                      發布時間:2019-07-04 所屬欄目:網站優化

                        【網站優化】站內優化要注意的幾點

                        第一、做好首選域

                        第二、導航要清晰

                        第三、恰當的將關鍵詞寫入tilte,keywords,描述,文章內容之中

                        第四、外部引用的方式調用JavaScript和CSS

                        第五、站內錨文本合理的布局

                        第六、切忌網站內容重復

                        第七、URL靜態化以及合理設計

                        第八、合理利用圖片Alt屬性

                        第一點、相似頁面太多

                        有些網站本身被收錄了很多,但卻有著一個致命的因素影響著本身的排名:頁面相似度太高,如一些:友情鏈接平臺類型網站。

                        總所周知的一點,這些網站往往有著大量的收錄,不然站長也不會去天天發布鏈接了。但二進制要說的一點便是,這些頁面雖然被收錄了,

                        但是權重真的是很低的。不因為別的,只是因為每頁之間太多的相似了,本身所變化的內容太少了。同時搜索引擎對于這些網站也有一定的歧視,

                        總是喜歡斷斷續續的對網站內容進行收錄。其實也難怪,本身內容質量確實偏低嘛。為什么不少友情鏈接平臺都帶有文章資訊功能?更多的還是為了通過文章的發布,來提升網站頁面的整體質量,從而提高網站的權重。

                        第二點、核心思想不明確

                        如果你做好了如上四點,仍舊發現網站僅僅有收錄無排名,那么就要將問題歸結于最后一點了:內容頁面核心思想不明確,或者與網站整體核心思想背道而馳。

                        什么樣的頁面才能夠獲得高排名呢?首先所有頁面要保持一個共同點,一切以網站主題核心去構建。否則無規矩不成方圓,縱然搜索引擎也難以為你的網站做一個定位,

                        如何還去給予你排名呢?突出頁面主旨的同時,不要忘記網站主體的貫穿,做好了這些相信頁面質量必然有著一個不錯的提升。

                        第三點、關鍵字錯誤病因

                        還拿這個案例來就事論事,觀察上圖以后,除了發現他太過貪婪之外,作為站長的你還發現什么問題所在了嗎?請繼續觀察:

                        典型的關鍵字分隔符錯誤用法,如上關鍵字因為分隔符的錯誤導致了一點:搜索引擎認為你在做“網站建設|網頁設計|深圳網站建設|重慶網站建設|東莞網站建設”

                        這一個關鍵字,而非單獨的:“網站建設”、“網頁設計”等等。由此一來,網站收錄的內容再多又如何?在單一關鍵字上還是難以占據優勢。

                        第四點、“貪心十足”思想

                        如何判斷一個頁面優化質量的高低?作為一名SEOer首先看的便是“標題、關鍵字、描述標簽”的寫法。可以說,如果是一名優秀的SEO優化人員,

                        一定會將其處理的非常妥當。但還有一類人,總是認為只要將關鍵字添滿整個可以利用的資源里,就可以使所有的關鍵字得到排名,如:

                        上圖為二進制任意尋找到的一個網站進行本次的案例分析,看到這些你有什么想法呢?典型的貪欲十足網站,標題、描述、恨不得可以把頁面占滿似的。

                        這樣的網站即使權重再高,但也有著一個通病:做不到最好,絕大部分的排名都被止步到第一頁以后。搜索引擎是公平的,你既然愿意以數量排名來替換掉質量排名,

                        就必須接受這個事實。如果單單靠填充就可以滿足排名,那么SEO也就沒什么技術可言了。

                        第五點、頁面重復性偏高

                        還有一些網站,本身存在了太高的重復性頁面卻悠然不知,如:動態頁面與靜態頁面內容的沖突、內容頁面本身與“模版”的沖突。這樣的頁面一旦被收錄,

                        最后往往一條信息便會出現多條的收錄結果。看似很好,搜索引擎收錄多了,但往往到最后都會被搜索引擎一條條的剔除下去,

                        且權重還會被一點點的降低。因此對于大部分網站來說,更應嚴格的控制動態頁面與靜態頁面的收錄沖突問題。


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