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                      【SEO優化】SEO優化基本要點介紹

                      發布時間:2019-07-04 所屬欄目:網站優化

                        【SEO優化】SEO優化基本要點介紹

                        1、定義網站的名字,選擇與網站名字相關的域名注冊查詢以保障網站的安全運行

                        2、分析圍繞網站核心的內容,定義相應的欄目,定制欄目菜單導航

                        3、根據網站欄目,收集信息內容、整理、修改、創作、添加

                        4、選擇穩定安全服務器,保證網站24小時能正常打開,網速穩定

                        5、分析網站相關長尾關鍵詞,合理的添加到內容中

                        6、網站程序采用DIV+CSS構造,符合w3c網頁標準,全站生成靜態網頁

                        7、合理交換網站相關的友情鏈接,不能與搜索引擎懲罰的與行業不相關的網站交換鏈接

                        8、制作生成XML與HTML的地圖,便于搜索引擎對網站內容的抓取

                        9、為每個網頁定義TITLE、META標簽,標題簡潔,META圍繞主題關鍵詞

                        10、網站經常更新相關信息內容,禁用采集,手工添置,原創為佳

                        11、放置網站統計計算器,分析網站流量是通過什么來的,用戶關注什么內容,根據用戶的需求,修改、添加,增加用戶體驗

                        12、網站設計美觀大方,菜單清晰,網站色彩搭配合理

                        13、合理的SEO優化,不應該采用群發軟件,鏈接買賣,禁止針對搜索引擎網頁排名的作弊(SPAM),合理優化推廣

                        14、改版需謹慎,網站成型或者收錄后盡可能避免改版或者大量刪除內容,這樣會生成死鏈而給網站帶來負面影響。

                        網站快照回檔的原因

                        一、百度算法調整的誤傷

                        相對來講我個人更加傾向于這種看法,雖然百度官方一直以來都在強調對于快照的更新快慢并不能代表網站的權重高低,但在實際的排序的過程中我們可以發現,

                        通常情況下排在首頁的快照基本都是三天以內的。而且絕大部分人包括我自己也都認為網頁快照倒退的情況,就意味著網站被百度降權的前兆,

                        所以正常情況下網站快照是不會出現大范圍的倒退,也只有百度算法調整的誤傷能夠解釋得通。

                        二、算法調整后的結果

                        既然有誤傷,那就必然存在結果。前面幾個月的時間,百度接連對算法進了多次的大的修改,而這次的百度快照大面積倒退很可就是因為算法的調整所產生的結果。對網站的再一次篩選。

                        其實不管是出于哪種原因,我所想要說的是如何去應對網站快照倒退的情況,我想這一點也是絕大多數站長朋友們所關心的事情,所以對此我也同樣的給大提出一些應對建議。

                        1、檢查網站自身是否有存在過度優化的地方,網站的過度優化是最容易導致出現網站快照倒退所產生的原因了。

                        2、檢查外鏈指向,是否都指向至自己網站的首頁。不要覺得首頁外鏈多了對于快照的更新會帶來極大的好處,但同樣的有大量的外鏈指向首頁也容易造成快照倒退。

                        3、內容質量檢查。對于搜索引擎來說,內容質量是它橫量你的網站價值的重要標準,而當你的網站中的內容質量在不斷下降的時候,

                        就容易產生網站快照倒退的現象產生。而內容質量下降很可能是因為你過多的抄襲,過多的采集,用戶過多的垃圾信息所導致的。

                        4、網站結構的調整。在近期對網站進了比較大的或URL結構、或網頁布局結構、或關鍵詞定位結構等等進行了較大的調整,也容易造成網頁快照回檔的情況發生。


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