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                      【網站推廣】網站優化關鍵詞的技巧

                      發布時間:2019-07-05 所屬欄目:網站優化

                        【網站推廣】網站優化關鍵詞的技巧

                        一、關鍵詞的選擇

                        1、企業品牌詞

                        對于消費者來講,企業的品牌形象是其對于企業認知的最直觀的認識,擁有良好品牌的網站能夠提高企業的線上認知度與信賴感,會促使消費者消費意愿的提升。

                        因此對于企業來說,企業的品牌是其最重要的企業財富之一,品牌關鍵詞的好壞會直接影響到網絡營銷的效果。當企業通過各種渠道進行推廣,

                        讓更多的潛在客戶更好、更全面地了解到企業品牌,使其在有需求會通過搜索品牌詞進去企業網站,因此必須重視品牌的選擇。

                        2、業務關鍵詞

                        每家企業都有自己的核心產品或者服務,利用第三方工具進行相關搜索,這個工具能夠統計到潛在客戶的關鍵詞搜索習慣,結合自己的需求篩選用戶搜索的關鍵詞,

                        業務關鍵詞包括核心關鍵詞與長尾關鍵詞、問題詞,只要是用戶搜索詞的關鍵詞,一定要篩選出來。

                        二、關鍵詞的密度

                        關鍵詞的密度與關鍵詞排名有著很大聯系,關鍵詞出現的頻率越高,搜索引擎識別網站關鍵詞使用性就越高,對排名就越有幫助,當然這種頻率不是惡意堆砌,

                        是自然出現,需要考慮用戶體驗,如果純粹是為了做優化而優化,損害用戶體驗,搜索引擎不會給網站好的排名,所以在做策劃的時候,

                        就需要考慮關鍵詞在網頁中的出現頻率,考慮關鍵詞頁面的布局,注重用戶體驗,合理出現的才能獲得搜索引擎認可,也能獲得用戶的認可。

                        三、關鍵詞錨文本

                        做好關鍵詞優化排名,少不了關鍵詞錨文本應用,是為了更好的完善網站內部結構。在更新文章的時候一定要注重關鍵詞的出現,以及在關鍵詞上加鏈接,

                        加鏈接就好比網站內部投票,誰的獲得票越多,排名就會越靠前。當然關鍵詞加鏈接也是需要注意規則,不能把鏈接全部加在首頁,

                        一定要遵循關鍵詞布局在哪一個頁面,鏈接就鏈接哪一個頁面,集中關鍵詞權重,還有同一個關鍵詞只加一個鏈接即可,切勿亂加,以免過度優化。

                        1、SEO整站優化思路和步驟整理:1.確定網站目標關鍵詞和收集長尾關鍵詞。

                        2.根據目標關鍵詞合理布置首頁的關鍵詞密度和布局。

                        3.根據網站目標關鍵詞,選取適合以列表形式展示內容的關鍵詞來建立文章欄目。

                        4.篩選具有高價值的長尾關鍵詞來發布文章內容。

                        5.根據文章的長尾關鍵詞,在內容頁做好相關性內容的展示和鏈接。

                        6.每個頁面設置面包屑導航,引導網絡蜘蛛抓取網頁。

                        7.每個頁面根據用戶需求合理設置三大標簽的內容。

                        8.做好文章內容中的站內鏈,引導蜘蛛爬行和抓取,為相關頁面提供權重。


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                      本文標題:【網站推廣】網站優化關鍵詞的技巧
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